Post by sharminjahan25 on May 16, 2024 5:05:29 GMT
So if 40 out of the 100 people who visit your website recommend it (instead of an original number of 10) then it goes without saying that there’s something good going on with your brand/product/service offering despite any issues that may exist. Attitudinal UX KPIs Understanding the attitude of someone that is on your website or digital property is not always an easy task. to help with this. Let’s have a look at the most common Attitudinal UX KPIs in use today. 7. System Usability Scale (SUS) SUS is an online questionnaire that enquires about perceptions of the usability of a website, software application, or product.
It was originally developed at the Department Cambodia Email List of Human-Computer Interaction of the University of Maryland in 1991 by John Brooke and his colleagues. Since then it has become more of an industry-standard with many researchers using it to measure whether users like/dislike their systems (which can also be known as Perceived Usability ). You shouldn’t however think about SUS as an alternative to having your user research team because you’ll need data-driven insights on why users are rating your system so poorly (e.g., questions that ask “How easy was it to use?”). Related Read: Survey vs Questionnaire: Compare the Differences 8. Net Promoter Score (NPS) The Net Promoter Score is considered by many as a simple way to gauge how satisfied someone was with their overall experience using one of your products or services.
The beauty behind this metric is that many businesses already follow this standard way of reporting in their lifestyle business, and it’s something that works in combination with other metrics. When it comes to the actual KPI itself, if you have a high NPS score for one of your products but low sessions or average time on page, you’ll know that users are likely coming to the site and leaving quickly – but overall liking what they see. But the opposite could also be true: if people are pretty satisfied with the product but visit less than once a month, then something isn’t as effective as it could be at retaining customers or getting them to share their experience with others.
It was originally developed at the Department Cambodia Email List of Human-Computer Interaction of the University of Maryland in 1991 by John Brooke and his colleagues. Since then it has become more of an industry-standard with many researchers using it to measure whether users like/dislike their systems (which can also be known as Perceived Usability ). You shouldn’t however think about SUS as an alternative to having your user research team because you’ll need data-driven insights on why users are rating your system so poorly (e.g., questions that ask “How easy was it to use?”). Related Read: Survey vs Questionnaire: Compare the Differences 8. Net Promoter Score (NPS) The Net Promoter Score is considered by many as a simple way to gauge how satisfied someone was with their overall experience using one of your products or services.
The beauty behind this metric is that many businesses already follow this standard way of reporting in their lifestyle business, and it’s something that works in combination with other metrics. When it comes to the actual KPI itself, if you have a high NPS score for one of your products but low sessions or average time on page, you’ll know that users are likely coming to the site and leaving quickly – but overall liking what they see. But the opposite could also be true: if people are pretty satisfied with the product but visit less than once a month, then something isn’t as effective as it could be at retaining customers or getting them to share their experience with others.