Post by account_disabled on Apr 30, 2024 4:13:23 GMT
What’s all the buzz about chatbots? Howdy, Spin Sucks readers! I’m Larry Kim, and I’ve built my name as a growth marketing hacker, unicorn enthusiast, and most recently, founder of Facebook Messenger chatbot building platform, MobileMonkey. What are chatbots, you ask? Well, chatbots are interactive, automated, and scalable marketing software. Now that it’s nearly 2019, it’s time you were familiar with what chatbots can do to make your life easier. So, here are ten things you can do with chatbots today to drive all-star results for B2B, B2C, non-profit, and communications. Chat Blasting Chat blasting is a lot like sending an email blast campaign, but with better engagement. When a comms pro uses a chatbot to engage with customers on the biggest chat application in the U.S. — Facebook Messenger — they can expect an average of 80 percent open rate and a 20 percent click-through rate. By using a marketing platform like MobileMonkey, you can create marketing funnels with chatbots that send follow-up messages to contacts. And you can segment contacts into audiences based on interest or awareness.
Messaging is highly personalized. You know the user’s name, gender, location, and language as soon as they become a contact. That’s all thanks to the data which Facebook Messenger gives us about contacts right out of the gate. And it’s GDPR compliant. Increasing Facebook Ad ROAS These days, Facebook ads sending traffic to your website can cost nearly $4 per click. And when the user gets to your site, they Hotel Email List can leave without a trace. Typically, most websites have a two percent conversion rate. That comes out to around $200 per acquisition. But, you can use Facebook ads to send traffic to your Messenger inbox instead. With click-to-Messenger ads, you can expect about $4 per conversation you start. You’ll get a new customer’s contact information, and you can send follow-up messaging. Sure, it can get expensive. But we were able to go from $150 to $5 cost per acquisition (CPA) with Messenger ads using our software (you can find the case study on the MobileMonkey website). Using Facebook Messenger ads means no more anonymous website traffic and a better return on ad spend (ROAS). Shopping Cart Abandonment The lowest hanging retargeting fruit is rescuing people who were just about to buy.
Did you know nearly 70 percent of shopping carts are abandoned? Now, all it takes is a few automated messages to bring back one-third of them. Plus, Messenger ads can slash your ad spend by up to almost one-quarter. Our case study found one chatbot marketing agency which was able to improve their ROAS by an average of 7.45 percent. By employing an ad campaign targeting shoppers who abandoned their carts they were able to increase that number to more than 50 percent. (You can find these case studies on the MobileMonkey website.) How Businesses Are Getting More Reach with Bots Source: MobileMonkey Subscription Updates Subscription messaging allows you to send regular updates, from a variety of message options, as long as your audience opts-in. These are a perfect way to keep audience attention. Everything from blog updates to payment and app updates, to reservations or appointments. And check out this long list of subscription updates you can send through Messenger chatbots. How Businesses Are Getting More Reach with Bots Source: MobileMonkey All you have to do is apply for subscription messaging, abide by Facebook messaging guidelines, and you’re good to go. Lead Forms You can collect information from contacts in Messenger, and it’s more interactive than a web form.